From the Hollywood Reporter, Nov. 21, 2011
NBC is staying Up All Night a bit longer.
The network has ordered two additional episodes of the marriage comedy starring Will Arnett and Christina Applegate from Emily Spivey.
VIDEO: 'Up All Night' Sneak Peek: Reagan Stages a Home Invasion
Up All Night, along with the network's Whitney, received early season back-nine orders in October; Monday's two-episode pickup brings the comedy's order to 24 episodes.
The Wednesday night comedy, which last week drew 4.8 million viewers and a 1.9 in the advertiser-coveted adults 18-49 demo, in an effort to protect the series from ratings erosion, will shift to Thursday beginning Jan. 12, where it will air after The Office.
MY THOUGHTS...This is one of those situations where I feel the change in programming could go either way. The Office is a good lead in for the show, but I don't feel it will attract too many new viewers. This show has already found its core audience, and shifting it may turn those viewers away on thursday nights..again, only time will tell.
Tuesday, November 22, 2011
Friday, November 4, 2011
Live + 7 gives sitcoms an edge?
From RBR.com November, 3, 2011... At 8 p.m. ET, “Up All Night” (1.8/6 in adults 18-49, 4.7 million viewers overall) is up 38 percent versus the 1.3 rating NBC averaged in this time period last season ("live plus same day," non-sports), despite intense time-period competition that included Fox's "X Factor," CBS's "Survivor" and ABC's "The Middle." Versus NBC's 18-49 rating in the half-hour on the same night last year, "Up All Night" is up by 38 percent (1.8 vs. 1.3).
* Note that "Up All Night" has been adding 47 percent to these next-day "live plus same day" ratings when Nielsen issues "live plus seven day" results so far this season, the biggest percentage increase for any comedy or any new series on ABC, CBS, NBC or Fox and second biggest for any primetime series on those networks.
While this show has performed somewhat below average, NBC has picked up a full season fore o "Up All Night." It's my opinion that NBC is using the bigger numbers from "live + 7" to calculate this shows future. This "live + 7" trend also helps advertisers of products like Ford trucks, or Huggies. These products are not what I call "time sensitive." Obviously, you would be less willing to buy ad time for the McRib for this show. McRib is a limited time offer, but the F150 and Huggies aren't.
This same line of reasoning is also why I feel that the tide of the "talent" and "game" shows are ebbing. It is true that many new sitcoms were launched this season, but the new hour long dramas Terra Nova, Once Upon A Time, and Grimm are performing quite well too.
Which makes me wonder...WHY is NBC bringing back "Fear Factor?"
* Note that "Up All Night" has been adding 47 percent to these next-day "live plus same day" ratings when Nielsen issues "live plus seven day" results so far this season, the biggest percentage increase for any comedy or any new series on ABC, CBS, NBC or Fox and second biggest for any primetime series on those networks.
While this show has performed somewhat below average, NBC has picked up a full season fore o "Up All Night." It's my opinion that NBC is using the bigger numbers from "live + 7" to calculate this shows future. This "live + 7" trend also helps advertisers of products like Ford trucks, or Huggies. These products are not what I call "time sensitive." Obviously, you would be less willing to buy ad time for the McRib for this show. McRib is a limited time offer, but the F150 and Huggies aren't.
This same line of reasoning is also why I feel that the tide of the "talent" and "game" shows are ebbing. It is true that many new sitcoms were launched this season, but the new hour long dramas Terra Nova, Once Upon A Time, and Grimm are performing quite well too.
Which makes me wonder...WHY is NBC bringing back "Fear Factor?"
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