from zap2it...
Over at distant fourth-place NBC, week two of aforementioned sitcoms Up All Night and Free Agents, as expected, took a significant hit from their week-ago Wednesday 10-11 p.m. openers out of the season-finale of America’s Got Talent. Take a look:
Up All Night (NBC)
9/14/11 – Wed. 10 p.m.: 7.5/12
9/21/11 – Wed. 8 p.m.: 4.7/ 8
Percent Change: -37
my observations...
this drop in ratings, although significant, had to be expected by nbc...it went up against simon cowell's juggernaut, the x factor, and cbs' survivor premieres. not mention abc's the middle already has an established audience...but bear in mind...they are re airing this week's episode paired with the pilot of whitney, which grabbed a modest debut in ratings with a 3.3/9 share...i fully expect more schedule adjustment, i just hope not to saturday nights
As unfortunate as the expected drop in episode 2 ratings is, I still think Up All Night will do well in Live + 7 Day DVR. I watched the second episode the following day and now expect to continue watching throughout the season. Unfortunately, NBC and its advertisers are probably looking for less of a jump between Live and Live + 7 Day, so it may move to another weeknight time slot.
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